Archive for 'Commercials'

Good news!  It looks like Canon is adding 24P video to the 5d Mark II.  Even more exciting, in my opinion, is that the audio auto gain control is being modified so users can disable this feature or manually set the gain.  If you’ve ever recorded audio on this camera, you will appreciate this feature.  Below is the official announcement.

New Super Mario Brothers Wii

Pre-order it here: $46.99

YouTube Preview Image

According to Amazon.com:

Product Features

  • New items include the propeller suit, which will shoot players high into the sky with just a shake of the Wii Remote and Mario¿s new ability to transform into Penguin Mario.
  • New Super Mario Bros. Wii offers a combination of cooperation and competition. Players can pick each other up to save them from danger or toss them into it.
  • Supports 2-4 players in multiplayer mode.
  • Mario, Luigi and two Toads are all playable characters, while many others from the Mushroom Kingdom make appearances throughout the game. Players can also ride different Yoshi characters and use their tongues as weapons.
  • Players can use the motion abilities of the Wii Remote controller. The first player to reach a seesaw might make it tilt to help his or her character. reach a higher platform ¿ and then tilt it incorrectly just to mess with other players.

I case you were living under a rock and missed it, the EOS 7D is official.

http://www.usa.canon.com/app/emails/eossep09/

Canon EOS 7D

Canon EOS 7D

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Catchy Slogan Fail

I love J&R Electronics. Right now, they have a campaign on Twitter to come up with safe-for-work slogans that end in “Since 1971.” The take the featured slogans and rotate them randomly throughout the site. Overall, it is a fun way to engage the audience.

Independently, I have been trying (unsuccessfully) to buy a Canon 5D Mark II kit from several retailers. While I was searching for a retailer in stock, I found an interesting collision between their slogan campaign and their inventory situation:

J&R Photo caption fail

J&R Photo caption fail

Now, in J&R’s defense – no one has the 5D II kit in stock. This is just a funny artifact :)

This is a commercial for the Sony Bravia LCD series TV.  It features a bunch of creepy little clay rabbits animted throughout a generic large city, in vivid pulsating colors, set to the Beatles Rolling Stones’ song She’s a Rainbow.  Just watch it and pass it on.

https://www.ineedcaffeine.com/videos/fallon_sony_rabbits.flv

Background info from Gothamist

http://gothamist.com/2007/10/04/video_of_the_da_118.php

Those geniuses at Fallon London are at it again for Sony BRAVIA. First they had the bouncing balls in San Francisco, then the tower of paint in Glasgow, and now bunnies on the streets of Manhattan. Fair warning – if for some reason you’re scared of bunnies, don’t watch this video. The advertisement, titled “Play-doh” features 200 plasticine bunnies hopping around and a large 30 foot bunny in Thomas Paine Park in Lower Manhattan.

The ad’s director said it was technically the most difficult thing he’s done, “It is an incredibly difficult situation to control. You have New Yorkers wandering through frames and you have no say over it because we’re doing it for real.” It took 2.5 tons of plasticine, 40 animators three weeks to choreograph the bunnies, and 100,000 images for the 60-second spot. The ad, which was filmed over three weeks this summer, also features a crashing wave, a whale, and lots of New Yorkers.

More facts according to Coloribus:

http://www.coloribus.com/adsarchive/tv-commercials/sony-bravia-play-doh-508151/

Released: October 2007
Advertiser: SONY SONY
Brand name: Sony Bravia Sony Bravia
Agency: FALLON FALLON
Country: United Kingdom United Kingdom
Category: Home electronics & audio-visual Home electronics & audio-visual
Awards:

  • DGA Awards DGA Awards
  • Eurobest 2007 Eurobest 2007
  • Eurobest 2007 Gold Eurobest 2007 Gold
  • BTAA 2008 BTAA 2008
  • BTAA 2008 Gold BTAA 2008 Gold
  • BTAA 2008 Silver BTAA 2008 Silver
  • BTAA 2008 Bronze BTAA 2008 Bronze
  • Andy Awards 2008 Television Gold Andy Awards 2008 Television Gold
  • Andy Awards 2008 Andy Awards 2008
  • ADC Awards 2008 Craft Gold ADC Awards 2008 Craft Gold
  • ADC Awards 2008 TV Silver ADC Awards 2008 TV Silver
  • ADC Awards 2008 Craft Merit ADC Awards 2008 Craft Merit
  • One Show 2008 Awards TV Bronze One Show 2008 Awards TV Bronze
  • D&AD 2008 TV & Cinema Direction Yellow Pencil D&AD 2008 TV & Cinema Direction Yellow Pencil
  • D&AD 2008 TV & Cinema Animation Yellow Pencil D&AD 2008 TV & Cinema Animation Yellow Pencil
  • Clio 2008 TV Gold Clio 2008 TV Gold
  • Clio 2008 TV Bronze Clio 2008 TV Bronze
  • Cannes Lions 2008 Film Gold Cannes Lions 2008 Film Gold
  • London International Awards 2008 TV & Cinema Silver London International Awards 2008 TV & Cinema Silver
  • London International Awards 2008 TV & Cinema Gold London International Awards 2008 TV & Cinema Gold
  • Epica Awards 2008 Film Gold Epica Awards 2008 Film Gold

Space Oddity – Cat Power

From a commercial for the Lincoln’s 2009 MKS.
I really hope this song gets released on an album some day.

http://www.ineedcaffeine.com/videos/spaceoddity.flv

They got a pepper bar.  ‘Nuff said

http://www.ineedcaffeine.com/videos/quiznos.flv

Just a clever commercial for English lessons :)

Notes:
In the 1952 movie Singin’ in the Rain, Gene Kelly does his famous dance routine along the street and by a lamp-post. For this commercial a replica of the Singin’ set was built, and three different dancers were filmed doing some modernized Gene Kelly moves. Then Kelly’s face was superimposed onto the new footage.

One of the modern dancers is David “Elsewhere” Bernal, notable for his pop-lock/liquiding style. (Pretty much everything in this ad where it looks like his body is made of rubber)


source: http://www.splendad.com/ads/show/316-Volkswagen-Golf-GTI-Singin-in-the-Rain

Notes:
Created by ad agency Crispin Porter + Bogusky in Miami, Florida, Ikea’s quirky “Lamp” commercial won the Grand Prix award in the “Film” category for the world’s best TV and cinema ads at the 50th Annual Cannes Lions Advertising Festival.

source:

http://www.usatoday.com/money/advertising/2003-06-21-cannes-winner_x.htm

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