Segmentus clock (concept)

By Art Lebedev – $n/a

http://www.artlebedev.com/everything/segmentus/

From the guy who brought us the Verbarius clock comes the Segmentus.  (Is anyone else noticing a naming pattern here?) This concept clock was built to address the challenge of creating a digital clock with hands.  While clocks have addressed this challenge before, this one brings the usual Art Lebedev polish to the final product.  The only thing I want to know is how noisy would this be to operate?  With dozens of little motors and mechanical parts,  this might not be a clock that you would keep in your bedroom.

http://www.ineedcaffeine.com/videos/mechanical-clock-full.flv

This is a commercial for the Sony Bravia LCD series TV.  It features a bunch of creepy little clay rabbits animted throughout a generic large city, in vivid pulsating colors, set to the Beatles Rolling Stones’ song She’s a Rainbow.  Just watch it and pass it on.

Background info from Gothamist

http://gothamist.com/2007/10/04/video_of_the_da_118.php

Those geniuses at Fallon London are at it again for Sony BRAVIA. First they had the bouncing balls in San Francisco, then the tower of paint in Glasgow, and now bunnies on the streets of Manhattan. Fair warning – if for some reason you’re scared of bunnies, don’t watch this video. The advertisement, titled “Play-doh” features 200 plasticine bunnies hopping around and a large 30 foot bunny in Thomas Paine Park in Lower Manhattan.

The ad’s director said it was technically the most difficult thing he’s done, “It is an incredibly difficult situation to control. You have New Yorkers wandering through frames and you have no say over it because we’re doing it for real.” It took 2.5 tons of plasticine, 40 animators three weeks to choreograph the bunnies, and 100,000 images for the 60-second spot. The ad, which was filmed over three weeks this summer, also features a crashing wave, a whale, and lots of New Yorkers.

More facts according to Coloribus:

http://www.coloribus.com/adsarchive/tv-commercials/sony-bravia-play-doh-508151/

Released: October 2007
Advertiser: SONY SONY
Brand name: Sony Bravia Sony Bravia
Agency: FALLON FALLON
Country: United Kingdom United Kingdom
Category: Home electronics & audio-visual Home electronics & audio-visual
Awards:

• DGA Awards DGA Awards
• Eurobest 2007 Eurobest 2007
• Eurobest 2007 Gold Eurobest 2007 Gold
• BTAA 2008 BTAA 2008
• BTAA 2008 Gold BTAA 2008 Gold
• BTAA 2008 Silver BTAA 2008 Silver
• BTAA 2008 Bronze BTAA 2008 Bronze
• Andy Awards 2008 Television Gold Andy Awards 2008 Television Gold
• Andy Awards 2008 Andy Awards 2008
• ADC Awards 2008 Craft Gold ADC Awards 2008 Craft Gold
• ADC Awards 2008 TV Silver ADC Awards 2008 TV Silver
• ADC Awards 2008 Craft Merit ADC Awards 2008 Craft Merit
• One Show 2008 Awards TV Bronze One Show 2008 Awards TV Bronze
• D&AD 2008 TV & Cinema Direction Yellow Pencil D&AD 2008 TV & Cinema Direction Yellow Pencil
• D&AD 2008 TV & Cinema Animation Yellow Pencil D&AD 2008 TV & Cinema Animation Yellow Pencil
• Clio 2008 TV Gold Clio 2008 TV Gold
• Clio 2008 TV Bronze Clio 2008 TV Bronze
• Cannes Lions 2008 Film Gold Cannes Lions 2008 Film Gold
• London International Awards 2008 TV & Cinema Silver London International Awards 2008 TV & Cinema Silver
• London International Awards 2008 TV & Cinema Gold London International Awards 2008 TV & Cinema Gold
• Epica Awards 2008 Film Gold Epica Awards 2008 Film Gold

Original Concept / Unknown Designer

This will get your attention:

Now, go buy the kit: eightCubed

More information after the jump:

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This is simply the coolest print ad I’ve ever seen. Print out the ad http://mini-cabrio.ar-live.de/res/anzeige.pdf and then go to http://www.mini.de/webcam.  You will have to work through some German language installers but it is worth it.  Once that is done, click on “USB Video Device” or similar to begin!

(Sorry, Windows only, folks!  I had to record this one in VMWare)

by Julien Bergignat

This is a neat watch concept by industrial designer Julien Bergignat.  The display looks sharper than any e-ink based display I’ve come across but the strong formal elements in this rendering make up for any criticisms I can come up with   Given the flexible nature of this medium, I don’t see why something like this would be difficult to produce.  It is functiaonally a braclet with an e-ink display wrapped around it.  If one with sufficient resolution can be produced for the hands, I think this woud be easily produced.  If Esquire can do it – why not a watch manufacturer?

Esquire example after the break:

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I discovered that, under some conditions, 3M Post-Its glow.  They don’t simply glow, but they exhibit phosphorescence.  I did not expect that.

I discovered that basic 3×3 post it notes actually exhibit this when they are hit with my 432nm (bight blue) laser.  The exact Post-Its I used are here: http://www.amazon.com/Post-Notes-Colors-Sheets-654-14AU/dp/B0002DOC68/ref=pd_sbs_op_6

See the video after the jump

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