Why Pinterest is a big deal

I don’t have a lot of time to write a coherent post so I recorded a quick video while driving to campus today. Pinterest is a lot like my old company, Rovrr, and I think they have a great product.  They allow people to express themselves through the products they like and, in return, Pinterest can objectively measure who the Influencers are and even estimate a dollar value of a given influencer to an advertiser.   Oh, and follow me: http://pinterest.com/brianstuckey/

There are still some critical issues to overcome – for example parsing images to tell what people are talking about is a major challenge.  Services like TinEye may be able to help with that but the core concept is still valid.  People talk about products, influence their friends, and create value.

YouTube Preview Image

(For reference, here is a demo video we made for Rovrr.  More can be found here: http://www.youtube.com/user/Rovrr/videos)

YouTube Preview Image

Leave a Reply